A June 2009 NPD study found that 60% of netbook buyers never take their netbooks out of the house.[85]
Another NPD study indicated that by September 2009 netbooks accounted for 20% of all portable computer shipments.[86]
Special "children's" editions of netbooks have been released under Disney branding; their low cost (less at risk), lack of DVD player (less to break) and smaller keyboards (closer to children's hand sizes) are viewed as significant advantages for that target market. The principal objection to netbooks in this context is the lack of good video performance for streaming online video in current netbooks and a lack of speed with even simple games. Adults browsing for text content are less dependent on video content than small children who cannot read.
In addition to education, netbooks have become the tool of choice for the business road warrior. Because of the portability and intermediate size between smartphones and laptops, business travelers are increasingly choosing netbooks. According to Jim Rapoza, Chief Technology Analyst at eWEEK, at least 15% of the crowd at DEMO 09, a show that displays emerging technologies, were using netbooks over laptops, and that number, he says, may well have been higher.[87]




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